Entrepreneurship is a synonym for proactive development and initiative worldwide that generates considerable interest, and generates wealth. The long tradition of entrepreneurship has mainly focused on ‘how, by whom and with what consequences opportunities to produce future goods and services are discovered, evaluated and exploited. The world has witnessed a dramatic change in entrepreneurship with the advancement in technology. This change has been enhanced with the pandemic which created opportunities for many to be an entrepreneur.

With the lockdown in place and the availability of internet services many of us learned new ways of being creative in order to spend the time effectively and thanks to the high speed internet facility available in our country, a new entrepreneurship has raised, Social Media Entrepreneurship. Entrepreneurs are using social media to create a marketing network when their own loyal customers share their social media posts with other users are called Social Media Entrepreneurs. They have been influencers in the consumer buying behaviour.  Entrepreneurs using social media also create a marketing network with their own loyal customers share their social media posts with other users. Entrepreneurs use social media to immediately receive feedback from their clients. Positive feedback will increase a customer base and any negative feedbacks indicate entrepreneurs where they need to improve.

As social media is a great economical alternative to advertising on TV, radio, or magazines, social media is used by many entrepreneurs including well known celebrities and corporates to connect with the potential customers at ease. As an ever increasing number of employees leave traditional jobs to turn into their own bosses, an ever increasing number of buyers utilize web-based media looking for service and products. Forthcoming entrepreneurs approach countless online media assets and web-based media use is increasing at an extraordinary rate. It would be savvy for business people to exploit this pattern.

So I encourage you to look for opportunities to start some venture of your own. There are many resources that are readily available in our disposal today. And do not despise humble beginnings. You never know how many apples would there be in a little seed.

“Successful and unsuccessful people do not vary greatly in their abilities. They vary in their desires to reach their potential.” – John Maxwell.

All the best!